Advertise on Event Reins
Sponsor horse shows on Event Reins
Sponsors make the free shows possible. Your name appears where riders and families already look on show day.
Event Reins is horse show software from DewWow, a Wisconsin company in Mukwonago. It's free for small shows: saddle clubs, 4-H, open shows, barrel races and dressage schooling shows. Riders and families enter, check ride times and see results on their phones.
Sold where the Event Reins calendar already lists the shows: today Illinois, Iowa, Michigan, Minnesota and Wisconsin.
Questions first? Email support@dewwow.com
What you can sponsor
Sponsorships, with prices in the open
Choose what, where and when, see the price, and book online.
Season sponsor
Wisconsin Season
$2,500 a season
Free shows in Wisconsin, April to October
- Rest of 2026, from approval to October 31: $350
- 2027 season, April 1 to October 31: $2,500
Upper Midwest Season
$7,500 a season
Free shows in Iowa, Illinois, Michigan, Minnesota and Wisconsin, April to October
- Rest of 2026, from approval to October 31: $1,050
- 2027 season, April 1 to October 31: $7,500
Your logo and link on free show pages all season
- On every free Event Reins show page in its area that has no single-show sponsor of its own: "Free for this show thanks to" your business.
- You take turns with other categories' season sponsors.
- One sponsor per category, so no other feed store or vet shares it with you.
- Bought after April 1, it costs less for the full months already gone, rounded to $50, and runs from approval to October 31.
Single show
From $50 a show
- Up to 50 horses: $50
- 51 to 100 horses: $100
- Over 100 horses: $150
Your name alone on one free show's page
- "Free for this show thanks to" your business, from approval to the show's last day.
- Priced by the show's size when you book.
- A good way to start close to home.
Standings sponsor
From $250 a season
- One discipline's leaderboard in one state: $250 a season
- A state's overall leaderboard: $1,000 a season
Your name on a winners list riders check all season
- "Winners list presented by" your business, on a state's horse show page: the horses with the most class wins this season at shows run on Event Reins.
- One discipline's list in a state, or the state's overall list. One sponsor per list.
- The list fills in as shows post their results.
- Bought after April 1, it costs less for the full months already gone.
Feature your show
$25 a week
In your show's state
For show organizers
- Your own show at the top of the Event Reins show calendar and your state's horse show pages, labeled "Featured".
- Up to 3 shows are featured in a state at a time.
- From 1 to 8 weeks, starting the day it's approved.
Discipline takeover
From $750 a month
- One discipline in one state: $750 a month
- Across the Upper Midwest: $1,500 a month
One sponsor on a discipline's pages for the month
- For example barrel racing in Wisconsin: your name on its horse show page, with its calendar of shows, and on its winners list.
- One sponsor per discipline, state and month, first come, first served.
- From 1 to 3 months, from the first of a month.
Weekly regional email
$200 a send
One state's weekly show email
One sponsor block in the weekly show email
It will go only to people who asked for it and confirmed their email address.
Coming: once the weekly show email startsBrand programs
Quoted
A program across many shows
For example, "Your Brand High-Point Award at every Event Reins open show in Wisconsin". Most of the money goes to the shows as awards and prizes.
Email support@dewwow.comWant to sponsor one show's classes or awards? Talk to that show. Shows sell their own class, ring and award sponsors through Event Reins and keep 100% of the money.
We never sell anything that names part of a show, and we never undercut a show's prices. Find a show
Our rules
How we run sponsorships
These rules are in our Sponsor Terms. They don't change for any sponsor.
- Family-safe
- Many riders are kids. We don't run sponsors for alcohol, tobacco or vaping, cannabis or CBD, gambling or casinos, weapons, dating, weight loss, crypto, payday loans, or political ads. A sponsor for a prescription animal drug links to its safety information.
- Placed by show, not by person
- You choose shows, disciplines, regions and dates. We never target people, ages or behavior, and we use no outside ad networks or tracking.
- Counted in totals
- You get a report of daily views and clicks. We never give sponsors names or contact details.
- Never in texts or phone alerts
- Ride-time alerts stay clean.
- One sponsor per page or block
- No pop-ups and no autoplay.
- Reviewed by a person
- Every sponsorship is labeled "Sponsor", or "Featured" for a featured show, and checked before it runs.
How it works
From choosing to running
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1
Choose
Pick a sponsorship, where it runs and when. You see the price, and that it's available, before you give any details.
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2
Add your business
Your business name, logo, link and a short line.
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3
Pay or ask for an invoice
Card payment opens soon. Until then, ask for an invoice: DewWow sends it from its own books, due in 30 days.
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4
A person reviews it
A person at DewWow reviews it, usually within two business days, and emails you. Nothing runs before then.
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5
It runs, labeled "Sponsor"
Each week you get an email of its daily views and clicks. Your booking page shows them too.
Every sponsorship follows the Sponsor Terms.
Questions? Email support@dewwow.com and a person answers.